How can you use DiSC to improve your Sales?
Well first up, what is DISC?
DISC is a Behavioural profiling tool which helps improve communication. This in turn helps to improve your Sales AND Communication to get more from your Team.
The Platinum Rule
As children we were taught the Golden Rule, to treat others as we would want to be treated ourselves. This is a good practise to get kids to be thinking of others. As adults if you want to improve your relationships you need to understand the Platinum rule which is Treat others as THEY want to be treated. Because guess what, you may not want to be treated the same way as I do and so on.
So What?
You will have a bias for behaving in a certain way. When you understand why this is, you will become more aware of how you behave and why those around you do too. This is especially helpful in sales situations.
Let me show you…
There are four behavioural styles D,I,S & C. Let’s have a super quick look at the basics. Before we do, understand that you will be a blend of all four, but you will be having a higher bias towards one than the others.
The four Behavioural Styles of DiSC
D is for Dominant. People high in D (or a High D) are task focused and outgoing. They are often leaders, to others they may seem abrupt. If they were an animal, they may be a Lion.
I is for Influencer. These people will be the life of the party, they are outgoing, but People focused. They will be positive and love to talk (at the annoyance of others sometimes) they want to be amongst other people. They may be a Goldfish.
S is for Steady. High S like stability, they are people focused like the I but they are more introvert and reserved. They value relationship, if they were an animal think Golden Retriever, loyal.
C is for Compliance. These styles like to know all the detail. They are Task focused and introverted. Think of an Owl.
How can DISC improve sales?
I’m sure you’ve heard the phrase – People buy from people. Well people buy from people like THEM. And people think others are like them when they behave the same way as them. So, when you can understand why people behave in a certain way, you can modify your behaviour to suit the person in front of you.
This is a very brief summary but hopefully you can begin recognising your behaviours and those around you. And what you like and don’t like. Some people will like to chat a lot, the touchy-feely approach. Others will want to get straight to the point and know how much it is. What impact would it have on your conversation rate if you knew exactly what information your prospect wants and how they want to be treated?
We are Certified DiSC Practitioners
Feel free to contact us to find out more. We run training workshops for leaders so they can improve the focus will defer depending on what the business needs are. Improved communication internally or DiSC for sales, so that your whole team can increase the sales in the business.
Get in touch to find out how you can use DiSC to improve your business – click here
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