Our email inboxes are flooded daily with advertisements and newsletters. With roughly 3.9 billion email users, there’s plenty of competition for your customer’s attention. If your email marketing doesn’t stand out, it will just be seen as spam that no one wants to read.
Emails are one of the most efficient ways to reach your customers, and it’s a powerful tool for building client loyalty. It allows you to promote your products and services to your valued subscribers.
But how can you run a successful email marketing campaign that will stand out in your customer’s inbox? Here are some simple tips to follow.
Build a targeted email list
Begin by segmenting your email list into smaller and more targeted groups, so you can send them emails which are more relevant. Segmentation means you’ll have a much better chance of reaching the subscribers who are interested in what you have to offer, resulting in higher conversion. How you segment them depends on your business, but it could be by customer/prospect, locations, their job role, etc.
Personalise your email
Basic email personalisation includes adding the person’s name in the subject line. But here are a few more ideas to help you make it personal:
- Tailor your pre-header text to add a personal touch to your message.
- Use relevant content that directly impacts the email recipient. Focus on the value you can provide to them.
- Deliver your message at the right time of the day or week.
Strong subject line
The subject line is the very first impression you give. It’s vital to include an attention-grabbing subject line, that will make your readers want to open the email. Write lines that describe the benefit to your target audience and avoid catchy phrases or clickbait. People get plenty of promotional emails daily – make yours different.
Designed for all devices
Making your content suitable for all devices is key to successful email marketing. Mobile-friendliness is particularly important – research shows 47% of emails are opened on a mobile device. So ensure your call-to-action buttons are recognisable and easy to tap.
Analytics and testing
Analytics will give you a good idea on what you’re doing right and wrong. A/B testing is a good way to see what is and isn’t working, just ensure you test one thing at a time to get accurate results. For example, if the amount of people who are opening your emails is low, the subject line should be an area of focus for your A/B testing.