SEO (Search Engine Optimisation) applies to all aspects of your website when it comes to appearing on a search engine. The content you create for your website determines where that content will appear whether it’s higher or lower on search engines. ‘Semrush’ explains: “the higher your website ranks for the right search queries, the more traffic you’re likely to drive to it”. This is important when you want your content to be shown to as many people as possible – potential new customers and clients.

Here are 8 top SEO tips which will help boost traffic to your website:

1. Don’t optimise for search engines, optimise for readers that will read your content

Focus on writing for your “buyer personas”. Hubspot defines this as: “Semi-fictional representations of your ideal customer based on real data and some select educated speculation about customer demographics, behaviour patterns, motivations, and goals”. Having “buyer personas” will help with knowing who you’re referring to when creating your content.

2. Create blog posts on a regular basis

Having regular blog posts is a great way to drive traffic to your website. You can personalise your content in more detail based on your customer market. Also creating content that highlights interesting areas surrounding your business can be engaging to customers.

3. Have keywords that are specific to your business

Keywords that are tailored more to your products or services in your business can help search engines identify your business and the content surrounding it on your website. Sometimes going for popular keywords can be helpful. But tailoring specific keywords means search engines will establish that your website and content are related to those keywords.

4. Metadata and meta descriptions are important

An optimised web page includes a URL, meta title and description. ‘Opendatasoft’ defines metadata as: “Metadata summarises basic information about data, making finding and working with particular instances of data easier”. Having metadata and meta description will help search engines understand what your content is about.

5. Be consistent with your content and make sure it’s high quality

Keep your content consistent, post often, whilst also keeping it high quality. This will help boost traffic because your content is engaging. It will also be picked up by audiences looking at keywords related to your business.

6. Look at incorporating ‘incoming links’

Look at encouraging other businesses, clients, friends and members of your business industry to link your content to their site. Search engines will then prioritise those sites and the content which have the ‘incoming links’.

7. Link the content to your personal social media pages

Linking your business content to your personal social media pages can help with boosting traffic and the search engines will notice that your content is interacting with audiences.

8. Keep track of your website traffic

Looking at the data of your website traffic using an analytics service can be an effective way to see if your strategies to boost traffic are working. You can improve your content by seeing which specific parts of your site are getting the most engagement and also where there are the most ‘clicks’.