A lot of time and effort can be spent on getting new customers. I’m sure you know numbers, it’s six times more expensive to get a new customer than get an existing one to buy.
It’s important to remember profit comes from repeat business. We must get our customers buying from us more often. Part of that is to make sure they know all the products or services you provide.
We have 60+ strategies to get customers coming back and if you’d like to know more of them, email me at nikgray@actioncoach.com and I will send you more details. Here I’d like to focus on the Customer / Product matrix.
