The concept of leveraging or outsourcing in your business has the power to give you more time, business success and financial freedom. But most of us don’t utilise this as much as we should. So how can you make it work for you?
In this article we’re going to discuss things you should consider outsourcing in your business.
Digital marketing
We’re not all born writers of marketers, and yet marketing is essential if you want to grow your business. If marketing isn’t a strength of yours, outsource it! There are many agencies and freelancers who will be more knowledgeable regarding marketing matters such as SEO, email marketing, strategies and much more. By outsourcing this you can be certain that this aspect of your business will be prioritised, rather than on the back burner if it was managed by you.
Graphic design
Your branding is the key reflection of your business. If you don’t have the skill, software and time to do this well, you could potentially damage your brand. Outsource this to a graphic design expert. As your business grows, they will help you to develop new ideas and provide a fresh outlook on your marketing, website and more.
Administrative tasks
A virtual assistant can help you manage anything from telephone handling, emails, product shipping, appointments and even tasks in your personal life. At a lower level, adopt software that will automate or minimise process. An example is Calendly, a self-booking appointment app where your contacts can schedule a meeting with you.
Bookkeeping and payroll
Do bookkeeping tasks often infiltrate your evenings? Does the stress of these tasks piling up occupy your mind? Outsourcing these tasks to someone else can be liberating and cost-effective.
Outsourcing payroll will minimise the risk of inadvertently getting it wrong, while saving you time. Using a payroll product is an alternative option.
Technology needs
As you expand, you may need more specialised technology in your business. Hiring out for your IT needs will save you money in the long run, as your need for a comprehensive system and backup increases. An IT professional helps your business scale organically.
Project management
Finding and hiring an experienced person for project management responsibilities can be complex and expensive. But when you choose to outsource this role, you have access to a larger pool of skilled and specialised individuals, typically at a lower cost and without sacrificing quality.
